— INDUSTRY · 03
Fitness & Wellness.
Members come for the gym. They stay for how you make it look.
— OVERVIEW
Six categories. One studio.
Fitness & Wellness covers the full range — from the independent gym to the reformer studio to the cryo-and-IV recovery space to the solo coach running a hybrid program out of their phone. Different rooms, different vocabularies, different buyers. Same studio shooting all of it.
iPhone keeps you posting daily. We make the anchor pieces — the ones you boost, the ones on your website, the ones that bring members through the door. Cinematographers who shoot brand work. Editors who cut for names you’ve heard of. The same crew for a Pilates reformer film and a recovery-studio brand reel.
(01)
Gyms.
The content that closes a hesitant lead after the tour is over.
iPhone works for daily posts. What it doesn't do is close a hesitant lead sitting at home after the tour. Member testimonials, coach spotlights, sales-floor B-roll, transformation films — the anchor pieces that run on your site, in your follow-up sequence, and on the ads you actually boost.
MEMBER TESTIMONIALS · COACH SPOTLIGHTS · TRANSFORMATION FILMS · FLOOR & CLASS B-ROLL · FOUNDER STORIES · SOCIAL CUTS
(02)
Pilates.
Slow-mo reformer that fills the 7:30am Tuesday block.
Word of mouth fills your prime-time classes. The unsold slots — Tuesday 7:30am, Thursday 2pm — are the ones that need a different kind of content. Slow-mo reformer B-roll that reads on Instagram. Instructor spotlights that build a studio family before someone walks in. Founder films that make your brand feel like a brand, not a franchise.
CLASS B-ROLL · INSTRUCTOR SPOTLIGHTS · FOUNDER STORIES · MEMBER TESTIMONIALS · FORM-FIX REELS · SOCIAL CUTS
(03)
CrossFit.
One Test Drive piece that pays for itself before the next affiliate fee.
Affiliate fee just went up. Lease just went up. Margins are tight. We get it. The Test Drive tier exists for a reason — one scoped piece, one shoot, one anchor film. A coach spotlight or a member transformation that runs on your On-Ramp landing page and your no-sweat intro funnel. Built for the box that has to pick its shot.
MEMBER TRANSFORMATIONS · COACH SPOTLIGHTS · COMMUNITY FILMS · EVENT COVERAGE · NSI LANDING ASSETS · SOCIAL CUTS
— SEE WHAT WE MAKE
(04)
Yoga.
Story-led films for studios that don't want to feel sold.
Marketing doesn't have to feel off-brand. The lead-teacher film is the most important piece a yoga studio can make — it sets the lineage, the tone, and the reason someone chooses your room over the other hot studio down the block. We also build the teacher-training launch films that fund the next quarter, and class B-roll that reads as practice, not promo.
LEAD TEACHER FILMS · YTT LAUNCH FILMS · CLASS B-ROLL · TEACHER SPOTLIGHTS · BREATHWORK REELS · SOCIAL CUTS
(05)
Recovery Studios.
Local content that books appointments national creative can't.
National creative gets brand recognition. Local content gets appointments. Modality explainer films that translate cryo, IV, and infrared into language a busy professional actually understands. Testimonials from the athletes and high-performers who already come in. Treatment-room B-roll that makes the space feel like the longevity practice it is.
MODALITY EXPLAINERS · CLIENT TESTIMONIALS · FOUNDER & GM STORIES · TREATMENT-ROOM B-ROLL · PRACTITIONER SPOTLIGHTS · SOCIAL CUTS
(06)
Personal Training.
Transformation films that close packages without a sales call.
Your bottleneck isn't ideas — it's edit time. Client transformation films are the single highest-converting asset a coach can have. Long-form sales-letter pieces for online program launches. A founder reel that makes your method feel like a method. We make the anchor pieces; you keep posting the daily stuff.
CLIENT TRANSFORMATIONS · FOUNDER & COACH REELS · EDUCATIONAL REELS · SALES-LETTER FILMS · COACH B-ROLL · SOCIAL CUTS
— FIT
Who’s the right fit.
Right fit
- Boutique gyms and studios with 200+ active members
- Owner-operators billing $50K+/mo
- Brand-conscious operators expanding to a second location
- Owners tracking lead-to-trial-to-close in a CRM
Not the right fit
- Single-coach garage gyms under $20K/mo
- Owners shopping ClassPass-only acquisition
- Studios looking for SEO + ads + video bundles
- Buyers comparing per-asset rates against Fiverr
— DIFFERENT
How we’re different from Loud Rumor and Two-Brain.
Most agencies bundle ads, SEO, and CRM. We don’t. We’re the camera that feeds them.
Most agencies
SUNBREAK
What they sell
Most agencies
Ads + SEO + CRM bundle
SUNBREAK
Production only
What you get
Most agencies
Five deliverables a month
SUNBREAK
25–80 pieces per shoot day
How they prove it works
Most agencies
Vanity metrics, slide decks
SUNBREAK
Goal → Track → Report, one page monthly
— COMPLIANCE
Member privacy and class footage.
(01)
Member release signed at the door before class footage.
(02)
Anonymized B-roll for member-shy clients.
(03)
Studio-owned footage with full usage rights.
— TRUSTED BY
Selected work for studios and brands in Los Angeles, Salt Lake City, and across the West.
— FAQ
Common questions.
Beyond the videos
How we grow your business.
Our retainer model isn’t just content production — it’s a measurable growth system. We set the goal, track the numbers, and send a one-page report every month so you can see exactly what’s working.
See how we grow your business— START A PROJECT
Tell us about your project.
One call. One scoped quote within 48 hours. No proposal template, no SOW marathon — just a conversation about what you’re building and what would help sell it.