FITNESS & WELLNESS PRODUCTION
Fitness & Wellness.
Cinematic film and photography for movement-driven brands. SUNBREAK creates campaign content for gyms, studios, coaches, wellness businesses, supplement brands, athletes, fitness products, clubs, and multi-location operators.
PRODUCTION SHAPED AROUND EACH ASSIGNMENT
WHAT WE MAKE
What we can produce for your business.
(01)
COMMERCIALS & BRAND FILMS
Commercials, campaigns, launches, and brand-led films shaped around the audience and objective.
(02)
STORIES & PROFILES
Member, customer, athlete, coach, instructor, founder, and team-led films.
(03)
LOCATIONS, EXPERIENCES & EVENTS
Production for facilities, courses, clubs, classes, tournaments, retreats, and live experiences.
(04)
PROGRAMS, PRODUCTS & EDUCATION
Product films, demonstrations, explainers, training, workout libraries, and instructor-led programs.
(05)
PHOTOGRAPHY & CAMPAIGN ASSETS
Brand, lifestyle, product, facility, portrait, and campaign photography.
(06)
POST-PRODUCTION & PLATFORM VERSIONS
Editing, color, sound, motion graphics, captions, cutdowns, and delivery for the intended channels.
Available as a focused project or ongoing production, in Los Angeles around the needs of the assignment.


(01)
Gyms & Health Clubs.
Show the floor, the staff, and what membership actually feels like.


Films and photography for gyms, health clubs, and full-service fitness facilities. We produce facility films, membership and location campaigns, trainer and staff profiles, member stories where the member has agreed to appear, event coverage, and photography. Most prospective members look at a facility online before they ever walk in, so the work is built to show the floor honestly at the hours it actually looks like that.
FACILITY FILMS · MEMBERSHIP CAMPAIGNS · TRAINER PROFILES · MEMBER STORIES · PHOTOGRAPHY


(02)
Boutique Studios.
The room, the method, and the people who teach it.


Production for pilates, yoga, barre, cycling, and other boutique and class-based studios. We produce studio films, instructor profiles, method and class explainers, client stories, launch campaigns for new locations or programs, and photography. Boutique studios are chosen on feeling and on the instructor as much as on price, so the work is planned around real classes rather than staged sessions.
STUDIO FILMS · INSTRUCTOR PROFILES · CLASS & METHOD EXPLAINERS · CLIENT STORIES · PHOTOGRAPHY
(03)
Fitness Brands & Equipment.
Product films for equipment, apparel, and supplement brands.
Films and photography for fitness equipment manufacturers, apparel labels, supplement and nutrition brands, and connected-fitness companies. We produce product films, launch campaigns, brand films, athlete and ambassador features, event coverage, and photography and platform versions from the same shoots. Product and ingredient claims are the client’s to make and are reviewed before release.
PRODUCT FILMS · LAUNCH CAMPAIGNS · BRAND FILMS · ATHLETE FEATURES · EVENT COVERAGE · PHOTOGRAPHY
GOAT Fuel · Dorian Singer
Director of Photography — Austin Dickerson



(04)
Coaches & Training Businesses.
Put the coach on camera without the motivational template.



Production for personal trainers, strength and sports-performance coaches, online coaching businesses, and small training studios. We produce coach profiles, method and philosophy films, training libraries, client stories where the client has agreed to appear, and photography. A coaching business is bought on the individual, so the work is built around how that person actually coaches rather than around gym-montage conventions.
COACH PROFILES · METHOD FILMS · TRAINING LIBRARIES · CLIENT STORIES · PHOTOGRAPHY




(05)
Recovery & Longevity.
Explain services people have not bought before.




Films and photography for recovery studios, cryotherapy and contrast-therapy facilities, IV and wellness clinics, sauna and cold-plunge concepts, and longevity and performance-medicine practices. We produce facility films, service explainers, practitioner profiles, client stories, and photography. Much of this category is unfamiliar to a first-time buyer, so the work leads with what the service is and what the visit is like. Health claims belong to the client and its clinical or legal review.
FACILITY FILMS · SERVICE EXPLAINERS · PRACTITIONER PROFILES · CLIENT STORIES · PHOTOGRAPHY




(06)
Multi-Location Operators & Franchises.
One production system across every location.




Production for multi-site operators, franchisors, and franchisee networks that need consistent assets across locations without producing each one from scratch. We build a shared plan: a brand film that carries the system, location and instructor modules produced on a repeatable template, recruitment films for hiring across sites, franchise-development material where appropriate, and a photography and platform-version library each location can draw from. Brand standards and franchisee usage rights are mapped before production.
SYSTEM BRAND FILMS · LOCATION MODULES · RECRUITMENT · FRANCHISE DEVELOPMENT · CAMPAIGN ASSET LIBRARIES
PRODUCTION PLANNING
We plan around the way your business actually runs.
Classes, members, coaches, athletes, music, products, and operating hours all affect how a fitness production is built. We work through those details before the shoot so the day stays focused and the finished material can be used as intended.
WAYS TO WORK TOGETHER
Start with one project. Keep building from there.
One-time examples
- Brand or facility film
- Member or athlete story
- Program or class launch
- Tournament or event coverage
- Photography
Ongoing examples
- Member and coach stories
- Program and class education
- Multi-location coverage
- Seasonal campaigns and platform cutdowns
- Monthly photography
Frequently asked questions.
START A FITNESS OR WELLNESS PROJECT
Tell us what you’re planning.
We’ll talk through the business, audience, locations, people, timeline, intended use, and final deliverables. Then we’ll send a clear scope showing the production plan, cost, and what is included.
