FRANCHISE & MULTI-LOCATION PRODUCTION
Franchise & Multi‑Location.
Less friction. More creative flow. SUNBREAK creates brand-level campaigns and local content for franchise systems and multi-location businesses — the variety you need at the cadence your marketing plan demands.
PRODUCTION SHAPED AROUND EACH ASSIGNMENT
WHAT WE MAKE
What we can produce across the system.
(01)
BRAND CAMPAIGNS
Create the central story and visual direction behind the brand.
(02)
LOCAL CONTENT
Show the actual staff, spaces, services, customers, and culture behind individual locations.
(03)
NEW LOCATION LAUNCHES
Create films and photography for openings, announcements, local campaigns, and location pages.
(04)
FRANCHISE DEVELOPMENT
Introduce leadership, franchisees, and the operating experience to prospective owners.
(05)
RECRUITING CONTENT
Show the people, roles, culture, and work behind the organization.
(06)
TRAINING & INSTRUCTIONAL VIDEO
Introduce new products and services, demonstrate systems or software, support onboarding, reinforce quality standards, and help teams stay aligned.
Available as a single brand campaign or an ongoing program that keeps pace with openings, acquisitions, and new markets.
(01)
Brand-Level Campaigns.
Produce the idea once, in a form every location can carry.
Central creative built at the brand level and designed from the outset to work across the whole organization. We produce the hero campaign, then plan the structure so it can be versioned — open frames for local offers, cutdowns for regional media, formats for the channels each market actually buys. The point is that a location in a small market gets creative at the same standard as the flagship, without the brand paying to reshoot it eleven times.
HERO BRAND FILM · CAMPAIGN VERSIONS · REGIONAL CUTDOWNS · OPEN FRAMES FOR LOCAL OFFERS · PLATFORM FORMATS
Cheryl’s · Mother’s Day
Editor — Bee Rhodes
(02)
Localized Location Content.
Localized should not mean copy-and-paste.
Content produced at a specific location, featuring the people who actually work there, the customers who actually go there, and the room as it actually looks. Customers can tell the difference between a local film and a national film with a local logo dropped on the end. We build a repeatable format so every location is filmed to the same standard and the results still sit together as one brand — but the manager in that market is recognisably theirs, and the offer is the one running on that street.
LOCATION FILMS · STAFF & OWNER FEATURES · LOCAL OFFER VERSIONS · LOCATION PHOTOGRAPHY · SOCIAL EDITS & CUTDOWNS
(03)
New Location Launches.
A launch package that works the same way every time.
A repeatable production package for openings: the build-out, the team arriving, the first day, the neighbourhood, the offer that brings people through the door. Because the format is defined once, the tenth opening does not need a new creative conversation — it needs a date. We scope the package so a launch can be covered in a single day where the schedule demands it, and delivered in the formats the opening campaign runs on.
OPENING FILMS · BUILD-OUT DOCUMENTATION · LAUNCH CAMPAIGN CUTDOWNS · OPENING PHOTOGRAPHY · REPEATABLE LAUNCH PACKAGE
(04)
Franchise Development.
Recruiting operators is a different sale than recruiting customers.
Content aimed at prospective franchisees and operators rather than customers: founder and leadership films, existing-franchisee stories, the ownership experience, the support model, the reasons an operator chose this system over another. We film owners describing what the business is actually like to run. The material supports the development pipeline — discovery days, the FDD conversation, broker relationships, and the development pages on the site — without making earnings or performance claims.
FOUNDER & LEADERSHIP FILMS · FRANCHISEE STORIES · OWNERSHIP EXPERIENCE FILMS · DISCOVERY DAY ASSETS · DEVELOPMENT CAMPAIGN VERSIONS
(05)
Recruiting & Culture.
Hiring happens at the location, not at head office.
Recruiting content built at two levels: brand-level films that describe the company, the training, and the path, and location-specific content that shows a particular store, studio, clinic, or restaurant and the team already working there. The brand-level piece carries the standard; the local piece is what actually fills a shift. Both are produced so a location can run its own hiring without waiting on corporate for assets.
BRAND RECRUITING FILMS · LOCATION HIRING CONTENT · TEAM & CULTURE FILMS · TRAINING & CAREER PATH · HIRING CAMPAIGN CUTDOWNS
(06)
Content Library.
Assets are only useful if a location can find them.
Production planned as a library rather than a series of one-off deliverables. We organize the output by location, campaign, format, and platform, with versions cut to the specifications each channel needs, so a franchisee can pull the right asset without asking marketing. Where a brand already runs a digital asset manager or franchise portal, we deliver into it in the structure that system expects.
ORGANIZED ASSET LIBRARY · PER-PLATFORM VERSIONS · LOCATION-TAGGED DELIVERY · CAMPAIGN REFRESH CUTDOWNS · PORTAL-READY DELIVERABLES
- Restaurant Groups
- Car Washes
- Retail Chains
- Fitness Brands
- Home Services
- Hospitality Groups
- Automotive
- Healthcare
- Professional Services
PRODUCTION PLANNING
We plan around brand standards, franchisees, and local reality.
Brand standards, franchise agreements, local ownership, staff turnover, customer permissions, and the approval path between corporate and the field all affect how a multi-location production is built. We work through those details with the client before filming so one shoot can serve the system and the finished material can be used as intended.
The client and its advisors approve final brand standards, franchisee participation, permissions, trademark and co-branding use, local offers, pricing, claims, disclosures, and advertising use.
WAYS TO WORK TOGETHER
Shared direction. Local stories.
We identify the participating locations, people, schedules, and reviewers before production begins. That allows the central brand to maintain consistency while giving local teams content that actually reflects their market and experience.
ONE PROJECT
A brand campaign, opening, franchisee story, or focused production across a defined group of locations.
- Brand campaign film
- New location launch package
- Franchise development film
- Customer or member story
- Leadership film
- Photography
ONGOING PRODUCTION
Additional openings, local stories, recruiting material, and refreshed campaign assets as the organization needs them.
- Rolling location content
- Opening coverage calendar
- Localized campaign versions
- Recruiting content
- Franchisee story series
- Managed content library
Frequently asked questions.
START A MULTI-LOCATION PROJECT
Tell us what you’re planning.
Tell us which brands and locations are involved, who the work needs to reach, and what each team needs to use.